He did say his videos would always be free and technically speaking, they are. But it is hugely implied that if you enjoy his videos, you should support the work.
Hmmm sounds like the literature arrangement made many years ago when a certain religious organisation was put on notice they would be taxed if they sold literature. My dad was a "ghost-donator", going to the box and folding the low denomination bills so they couldn't be identified.
What I see is a "Band-Aid" style fix for a much bigger problem. You mean to tell me Live-Aid did not solve poverty and famine in Africa!?! Bob Geldof actually got Phil Collins to fly on the Concorde from London to Philadelphia so he could play with the reformed Led Zeppelin after his set in London ended. He didn't know the parts and was ill-suited to fill-in for a drummer like John Bonham.
Lloyd is a poor man's Geldof, a total cunt with these grand ideas that failed to address the root problem. He'd meet all these Third World leaders and then spend the night in the local Hilton. Lloyd still can't bring himself to apologise, and it's too late for that anyway. So, he's adding these silly perks like a GB member emoji as if we're all kids who need our toys. He doesn't want to re-tool his content and vision, so you're going to see a lot more of these dimestore gimmicks as his Patrons drip away.